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Algo esta roto con el modelo actual de marketing. Llevamos 50 años aplicando principios que fácilmente riñen con cualquier perfil de consumidor actual. Usamos tecnología para alejarnos más de los clientes y buscamos apagar fuegos con pulsar botones y continuar vendiendo al día siguiente.
Mientras tanto, existen organizaciones que tras un par de años en el mercado, han acumulado una base de usuarios tan grande como algunos países, han roto modelos de negocios tradicionales, creado industrias completas y llevado la innovación a otras totalmente dispares, y todo sin usar métodos tradicionales. Estas organizaciones, que viven y empujan la filosofía de NewMarketing en el continente, se reunen por primera vez en San Salvador, para compartir con los estrategas de marketing, comunicaciones, PR, ventas, innovación, competitividad y áreas relacionadas, de todo Centro América, para hacer lo que siempre han sabido hacer: romper esquemas y sentar precedentes.
crowdSPRING is an online marketplace for buyers and sellers of creative services, and the most important crowdsourcing destination for designers, web designers, creative and marketing professionals.
Mike Samson is the co-Founder of crowdSPRING and resides firmly at the bottom of the company’s ping-pong totem pole. Prior to starting crowdSPRING, Mike was an Emmy Award® nominated Producer and Production Manager with more than 20 years of experience as a senior manager in the film and television production industry. He has worked on dozens of feature film and television projects including "Wall Street," "Bull Durham," "Steven King's The Stand" (miniseries), and "Men in Black II." In prime-time dramatic television, he supervised on TV series such as "New York Undercover" and "Third Watch." Mike has received numerous honors individually and as a team member, including an Emmy Award nomination, DGA awards, and a George Foster Peabody Award. He is a member of the Directors Guild of America and the Academy of Television Arts &Sciences.
Mike is a frequent speaker on creative crowdsourcing and has given expert advice to audiences at top trade shows including South by Southwest and DEMO. He regularly works with journalists at broadcast, print and online media outlets including MSNBC, Crain’s Chicago Business, AdAge, Wired, VentureBeat and the New York Times.
Mike has a BA in Mass Media from the University of Illinois and a MBA from Northwestern University’s Kellogg Graduate School of Management.
Sean is a well-recognized thought leader in company innovation, brand leadership, social influence marketing and online community building, marrying his passion for grassroots engagement, digital technologies and the brand. He has been an executive-level marketer, agency leader and consultant, in roles bridging the traditional and digital divide for over 15 years.
As an answer to business’ future, Sean founded Agent Wildfire in 2004 (www.agentwildfire.com) – a leading marketing, media and research firm dedicated to customer advocacy and innovation, word of mouth, influencer marketing, online communities, social media and buzz-building. Located in Toronto, he now continues and expands that work for startups, Fortune 500s and executive teams by leading the Wikibrands consultancy (www.wiki-brands.com).
Sean has previously led the direction of Canada’s best known brands at Molson, Guinness, Labatt, Procter & Gamble and others as a client and agency partner. He speaks frequently on the subject of new marketing and media (see range of topics below), chairing national conferences, speaking internationally and commenting in national broadcast and top print media and lecturing at universities across a variety of topics. Sean is also an executive consultant to Don Tapscott’s firm nGenera (http://www.ngenera.com/) and helps executive and brand teams power the collaborative enterprise.
Experto de negocios para las tecnologías de SaaS, desempeña actualmente el puesto de Gerente Regional para Latinoamérica de Socialbakers. El objetivo de Socialbakers consiste en proveer información y estadísticas diarias acerca del uso de social media en todo el mundo. Confiando en Socialbakers los marketers reciben información analítica estratégica acerca de la actividad de las marcas a lo largo de las principales redes sociales - Facebook, Twitter, Youtube, Linkedin y Google+. Socialbakers también se centra en el desarrollo de plataformas avanzadas para el monitoreo y gestión de complejo tráfico de información. La compañía actualmente está respaldando a más de 1000 clientes a posicionarse dentro del mundo de social media.
Michelle started her career after university at Infresco Corporation, an independent software subsidiary of CA Technologies focused on revitalizing legacy applications, where she held a variety of positions in product marketing and support. Michelle’s innovative approaches to challenges and exceptional service mentality garnered her much praise from both her internal and external customers. It was because of her superior internal and external customer relationships that she was then offered the opportunity to take a leadership position at CA Technologies headquarters in New York, running CA’s Global Sales Support program, and later moved into a leadership role in Field Marketing helping to create account based marketing programs for CA’s strategic accounts.
Michelle was raised in Venice, Florida where she currently lives with her husband. She received her undergraduate degree from the University of South Florida and her MBA from American InterContinental University.
When she isn’t on the road traveling and strategizing worldwide sales and marketing tactics at CA Technologies, she is a member of the American Marketing Association and the Data Application Management Association. She is the author of a book called Agile Marketing that discusses applying agile development methodologies to marketing for better results.
Alex is passionate about creating spaces for individuals, companies, and brands to connect.
Best known as a social media professional, Alex advises organizations on their use of social networks to build brand relationships with key constituents and the community.
He is adept at business strategy, concept design, marketing communication, as well as leading the implementation of complex software development projects with distributed teams. He is also an expert in the use of social media monitoring to establish quantitative and qualitative performance metrics and measurement.
Alex is the co-founder of BuzzMed (formerly VoxMed), a worldwide community for physicians, healthcare professionals, and pharmaceutical companies to exchange scientific information and research.
Previously, he directed business development efforts at online media and mobile content companies and co-founded a leading European e-mail marketing provider. Prior to that, while at a major consultancy, he advised blue-chip companies on strategic initiatives. Clients have included Air France, Chevron, General Motors, Corning Saint-Gobain, British Airways, Repsol, Visa, Le Parisien, NRJ Radio, Carat, Sanofi-Aventis, Nortel Networks, and the Finnish Venture Capital Association.
Based in Miami, Florida, Alex has helped unite South Florida’s tech community by organizing The Startup Forum, Social Media Club, BarCamp, Ignite Miami, Social Media Day, and Mobile Monday events for South Florida new media professionals; he is also a founding member of RefreshMiami.
Over the past six years, these organizations have hosted events for over 10,000 technology and business professionals, leading to new business connections, employment opportunities, and startup ideas. These forums have introduced entrepreneurs to investors, where technologists have demonstrated new applications that have launched as new startup ventures.
An accomplished public speaker, Alex has spoken nationally and internationally to a variety of audiences from C-Level industry executives to high school students. Alex caters each presentation to the audience’s interests and comprehension level, making sense of the complex, exposing the irrelevant, and debunking the most common misconceptions along the way. His speaking style is energetic, informational, and lively; his slides are visual and evocative.
In addition to his career in consulting, Alex is an adjunct professor at the University of Miami’s School of Communications. He teaches a full-semester course on social media and recently co-authored “ Securing The Clicks: Network Security in the Age of Social Media” with MacGraw-Hill.
Alex obtained an MBA from Insead in Fontainebleau France, one of the top-rated international business schools in the world. He is fluent in English, French, Portuguese, Spanish and Finnish.
La Cascara is a TV Show with unique credentials in Central America: the most followed account in Twitter, The highest ratings in Panama TV, The most influential social media participations creating trending topics every week.
After 15 hardworking years on TV, Davis and his team, have recently migrate the entire show to internet and instantly became a success on the web.
Their new business model includes a very interesting mix of activities of engagement with their audience and sponsors, extending experiences for both brands and customers.
SEOCharlie, as the internet world knows him, is one of the most important bloggers about SEO and online marketing topics in Spanish.
He’s founder of MEL – Mercadeo En Linea. A firm dedicated to SEO advisory and Online Marketing projects for customers in Costa Rica and Latin America. He’s also co-founder of Seminario Transcyberiano, “the” web entrepreneurship congress Costa Rica.
Charlie is a frequent speaker in the most important SEO conferences in Spain, Mexico, Argentina, Chile and several other internet related events in Latin America.
As serial entrepreneur, Alejandro is one of the most recognized web developers in the region. He’s co-founder of WebConf Latino, the most important event around internet technologies in Central America and Panama.
Alejandro has been working on several projects like tuBabel.com, a dictionary for Spanish localisms, Blipea.com, a microblogging service, and Pictour.us a platform for the creation and distribution of mobile travel guides from many cities around the world. This last project was launched in 2011 during his team’s participation in Dreamit Venture startups accelerator in New York.
Follow @jxvier
Javier Guerrero es graduado de la Universidad de Huddersfield en el 2009, y obtuvo un BA en primer grado de Multimedia Design.Fue director de arte en la revista estudiantil Street Graphic. Director de Happy Punk Panda, una agencia digital especializada en la creatividad interactiva y animación. Docente de la carrera de Diseño Estratégico y Comunicaciones Integradas de Marketing en la Escuela de Comunicaciones Mónica Herrera. Shortlist de Cannes 2012 y ganador de premios Jade en varias categorías digitales por la campaña "Tu idea en un Comic de El Faro.net"
Profesional en Mercadeo y Publicidad, productor de la serie de televisión “Canas al Aire” y ganador del premio India Catalina 2009 en la categoría de mejor programa de humor o entretenimiento con la coproducción de la serie “Quién Dijo Viejos”, en el Festival Internacional de Cine Cartagena de Indias, Colombia.
Actualmente reside en Panamá como Social Media Planner en Noah Productions, S.A., compañía encargada del manejo de medios digitales de “La Cáscara” y desarrolladora del primer canal online de Panamá www.lacascara.tv
Opera la implementación del modelo de comercialización de menciones publicitarias a través de las redes sociales en www.lacascara.tv, http://www.facebook.com/lacascara.tv y en https://twitter.com/la_cascara.
Coming from being a full time music teacher (violin & piano), I started in advertising as Copywriter for FCB Honduras and quickly found myself also involved as Mind&Mood (FCB's proprietary consumer insights tool) practitioner for Central America.
A year and a half later I moved to Costa Rica to work as Creative and then Creative Director for FCB Costa Rica, always keeping myself very close to consumer insights and planning.
In 2007 I "converted" myself completely to planning doing strategic and creative work for various Central American brands (Honduras, Nicaragua, Costa Rica, Guatemala, El Salvador).
October 2008 I embark on a new adventure as Planning Director for Tribu DDB in Costa Rica also accepting to be part of the challenge in building Tribu D, Tribu's Digital shop opening in '09
Since June '09 I'm fully working for Tribu DDB as Creative Director for Interactive, opening new spaces for digital, social and interactive communications.
I'm never sure if I'm a creative planner that loves New Media or a geeky planner that happens to be creative but I do think this position gives me a unique point of view on brands and consumer.
I'm also a proud Information Junkie and Pop Culture aficionado, a compulsive social networker, blogger, speaker, Twitterer, and overall wannabe Maven.
Specialties: Social Media Strategies, Digital engagement, Interactive Marketing, Copywriting, A/V Production, Consumer Insights, Experience with Central American brands and consumers, Team facilitator, speaker.
Follow @neavilag Con mas de 15 años desarrollando software para pequeñas y medias empresas, es ingeniero de sistemas con especialización en bases de datos de la Universidad Francisco Marroquín en Guatemala. Ha desarrollado sistemas en diferentes áreas y plataformas.
Apasionado por el clima y mapas, en los últimos años se ha especializado en sistemas de localización, tanto para activos y personas. Ha desarrollado sistemas de localización para América, el Caribe y reciente en Asia. Además diseñó e implementó el sistema de la bases de datos climáticos de Centroamérica, consolidando mas de 30 años de información climática de la región.
Desde 2006 fundó la comunidad Climaya.com. Especializada en el seguimiento e información clima, sismos y volcanes en Latinoamérica. Se considera a sí mismo de espíritu emprendedor y apasionado por la tecnología.
Con una trayectoria de más de 13 años de experiencia en el sector de Marketing Digital. Licenciada en Publicidad con dos posgrados en marketing en internet; trabajó para Microsoft como Líder Online de la Audiencia de desarrolladores de Latino América, y ha manejado cuentas como Village Cines, Seat, Dell entre otras; así es que producto de esta gestión y su equipo, le ha valido 2 premios de Marketing Directo Interactivo en su país.
A raíz de esta formación es que concibe las redes sociales, y toda acción online como pilar estratégico de un plan de marketing general y utiliza múltiples recursos, resultado de su experiencia, tanto online como offline para alcanzar sus objetivos.
TYLER ALTRUP is a Solutions Architect at Badgeville, The Behavior Platform. Badgeville is the #1 gamification platform. With over 200 global customers, Badgeville offers gamification solutions for marketers, sales & services managers, HR leaders and product managers to increase customer loyalty and employee performance. Badgeville's customers include Samsung, Deloitte, VMware, Oracle, Universal Music, NBC, and more. Tyler specializes in strategic design for gamification and behavior management programs for Badgeville's clients across virtually every industry. In his previous role with EMC, he managed social insights, social monetization and gamification while leading the launch of RAMP, EMC's Recognition, Award, and Motivation Program on the EMC Community Network (ECN.) He is a frequent blogger on all three topics, as well as music and gaming, at Gamification.co, GamifiedEnterprise.com, and TylerAltrup.com. Visit www.badgeville.com for more information. Twitter: @TylerAltrup. LinkedIn: http://www.linkedin.com/in/tyleraltrup
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Hotel Real Intercontinental San Salvador
Blvd. Los Héroes, 544, San Salvador.
Front Desk: +503 2211-3333
Miércoles 14 y Jueves 15 de Noviembre
8:00 am – 7:00 pm
US$350.00
Precio de Pre-venta: US$260
Estudiantes con carnet: US$190
Si compra en El Salvador, puede solicitar su Crédito Fiscal en los kioskos de todoticket o escríbanos a jessica.cuadra@newmarketing.me o llámenos al +503 2504-9219
Los descuentos de grupos aplicarán para precio normal de US$350.00 a partir del 5 de Noviembre. Escríbanos a jessica.cuadra@newmarketing.me o llámenos al +503 2504-9219 ó +503 2421-5413
Claro que nos gustaría tener bloggers increíbles (y alguno que otro podcaster, también) cubriendo el evento. Tenemos un par de pases reservados para live bloggers, si estás interesad@, déjanos saber.
El Congreso Internacional de NewMarketing es la mejor ventana para marcas enfocadas en tomadores de decision de alto nivel, que se destacan por ser innovadores y únicos. Escríbenos para enviarte el dossier de patrocinios disponibles: sponsoring@newmarketing.me
El Congreso Internacional de NewMarketing es el mejor lugar para reunir compradores de servicios y productos para nuevas tendencias. Si ofreces alguna solución para los asistentes, contáctanos para saber cómo obtener tu stand.
Compañías que ofrecen productos y servicios innovadores para marketing, exponen su oferta en esta edición.
+503 2504-9219
jessica.cuadra@newmarketing.me
